3rd interview and questions asked

For my third interview I will be creating a newspaper article for the newspaper 'The Independent', the journalistic context for the newspaper will be very formal as the topic is about teenagers having more support from schools. I will be asking a student from Acland Burghley School to see how some young people feel about the amount of support the school is providing mentally and emotionally. As I will be creating a newspaper article I will ask the questions I have prepared for the interviewee however only include the answers of the questions to create a flow between the answers for the readers. I would like my article to be in 'The independent' newspaper, the independent has a very formal form for their newspaper as well as having a online and paper version will be beneficial for the article as more people will have access to the article which means a wider range of audience can have access to the article. I feel as the context in the article will fit well with the newspaper as the topic is quite a serious issue to talk about. As I will be asking questions to fit the style of the interview, I need to make sure my questions are very formal so I have answers that fit well with the context.

Questions that will be asked for the interview:
As I will not be including the questions in the article, to the readers the whole article will seem as one whole answer from the interviewee, I will need to make sure the answers flow after each of the answers which means I would have to ask certain questions making sure they are answered with a professional tone in the answers, also I would have to ask them in a certain order to create an even flow for the reader

Whats your name?
How old are you?
What school do you attend?
What kind of environment does the school offer?
What can you say about the support system of Burghley and how do they support you?
Would you say they provide enough verbal support?
What other ways do you feel as the school can provide any help and support to students?
Do you think schools should promote the help and support they provide?

Here are the questions I will be asking my interviewee. Each of the questions are very open which will allow the interviewee to share her opinion and elaborate on the questions as it is providing information to the readers how she feels about the help and support her school provides her.

Looking at an article in the newspaper I wanted to create something similar as the article I will be creating is for the independent.
Taking into consideration that the title of the newspaper is in the article I also wanted to include the title of the newspaper to show the link the article has with the newspaper.

You can also see how I used a smaller font for the article I made this is to create the newspaper article feel for the readers. I have also included a few photographs of the interviewee as well as 2 pictures of what the topic is about, this is to give the readers an understanding on what the newspaper might be about before reading it.

2nd purpose of interviews- fashion trends questions and answers

For my second interview package I will be looking at a fashion magazine as my next form for interviews. For a fashion magazine I will be interviewing  a fashion blogger about any trends for the upcoming summer time. I chose to use a magazine interview format for this article as I will be creating a section in a article where I will be providing questions and answers about summer trends from the blogger, this will give the viewers of the article the kind of trends that will be seen in the spring/summer time. I would like to include the article in the fashion magazine 'Vogue', which is a worldwide fashion magazine that is provided in different countries, the good thing about vogue magazine is they provide their articles and magazines in different languages which is an advantage as people around the world would have more of an understanding of what the article is about. In addition to this they also have the fashion magazine online which is easier for people to read on the go which is another advantage for the article. I believe my interview would fit well with the magazines context, as the magazine provides very informational articles on different topics as well as the tone of articles is suitable for the fashionable audience they are aiming at.

Before asking the questions, I did some research on how some question and answer article are and how what kind of questions are asked to make the article very professional as well as informative. Some of the questions I found that where effective was what the interviewee thought of the topic they was talking about, in my case I will be asking questions such as what people should be looking forward to for this summer trends as well as any items she would like to see for the summer time etc. This will give an understanding to the viewers on what kind of a blogger she is and what she focusses on.

Questions I will be asking in the interview
To start my interview I will asking a very broad but simple question, starting with trends it will get the conversation going to talk about the different trends which people should be looking forward to for this year summer collection.

"Looking at the spring/ summer collection for 2015 what have different designers experimented with for this season?"

I will then start to ask more questions on runway trends and what different styles the runway has to offer for the summer time, this will start of the conversation inn what the blogger would want to see in the summer trend and what different designers have to offer.

"What runway trends do we have for the spring/summer collection?"

Asking this question will give the audience an understanding on what to look forward to on the runway for the spring/summer collection from different designers, I feel like this question will allow her to tell the audience what will be the trends for the summer and it can also be a head start for people who want to prepare for summer.

"What can you say about some of the trends?"

I then start asking questions on some of the runway trends that will be seen this year, this question will then allow her to talk about a trend that might be very popular on the runway and in detail she will talk about what different designers will be creating with this trend and what kind of styles the trend has to offer.

"So over the past few years kimonos have become a huge trend for the summer collections, how have designers taken this trend and made it their own?"

From this question I start to challenge her knowledge on fashion, this will then get her to start talking about what she knows about different designers and how they will be taking a fashion piece and making it their own by incorporating their own style into the work.

"What do you have to say about the Mix&Match trend for the spring/summer collection?"

I then go back to asking a question on what she knows about another trend, this will be a good way for her to talk about another upcoming trend as she can inform the audience what else they have to look forward to ask another trend for the summer.

"So who is your fashion icon for this year's spring /summer?"


I then start asking a few personal questions, to get to know the blogger a bit more as well as have an understanding on what her sense of style is and who she likes as fashion and designers work. Asking a question like this allows he to give a broad answer on what she likes about the new trends, as the questions are in a magazine it will give the viewers more of an understanding on what kind of style she has.

"What can you tell me about accessories for the summer time?"

I then start asking a question which will broaden fashion by knowing what accessories people should be looking for the summer time, this is moving the topic from fashion to smaller things that can be worn for a more of a fashion statement.

"As you know summer is also festival season, what kind of festival looks are in this year"

Looking at this question I again start to question her knowledge on fashion and what she knows about festival season as it plays a big part in the summer time. This question then allows her to list the different looks and pieces people would wear for the festivals.

"Who is a fashion icon for festivals"

Again I ask a question which she will need to have done research on being a blogger, so she can provide the best answer possible to give the readers some inspiration on who they should look up to and focus on when it comes to fashion as well as festival fashion.

Here is an article from the vogue magazine, Looking at the different layout it has I wanted to re create the same layout for my own article as it will be a section from the vogue magazine.  From the screenshot you can see how they have focused on the images rather than text as vogue is more about making the visuals noticeable.
From the screenshot you can also see how vogue uses very small and simple font for their text, I wanted to take this and use it for my article to create a similar look to what vogue has as their look on magazines.

 Here is a screenshot of the interview for vogue magazine. You can see how I have taken the layout and made it so the article  fits in well with the magazine.

2a - What is a corporate video?

A corporate promotional video is a video created to advertise and sell a company to its target audience; it allows the people to be aware of the company and what they can provide to their potential consumers. When creating a corporate promotional video, it needs to be very clear on what message you are trying to convey in the video. Corporate promotional videos would usually have a set target audience they will be advertising to, in this case they the creators of the corporate promotional video would have to make sure there is appropriate imagery, text and audio used in the video. A corporate promotional video needs to be very direct and precise with what they are trying to convey in the video to their consumers, the corporate video needs to be a reasonable duration, as you do not want your consumers to lose concentration.
Here are a few corporate/promotional videos:

       

 1. City of Westminster College:  The choice of people they have chosen to use throughout the corporate video is the students of the college. Throughout the video you can see all the different students that attend the college, the camera would be following one student to another this creates a connection between the students and shows how they are a friendly college as everyone would know each other, this also creates a friendly atmosphere which is being portrayed in the video. In addition to this they also show how diverse the college is as they show the diversity of the students when they are switching the cameras from one student to another. This would encourage the audience to attend the college as the video portrays how diverse and friendly the college is which will allow them to feel welcomed into the college.

The facial expressions of the students in the advert shows how they are happy about attending the college. Everyone in the advert is smiling, talking, working hard etc. all these expressions convey what the environment is like in the college, this creates a warm and welcoming atmosphere for the audience as they can see how everyone in the college is comfortable with their environment which is shown by how content and peaceful they are portrayed in the video.

The body language of the different students show a range of enthusiastic students with a positive atmosphere of them working hard in the college. Throughout the video you have shots of students studying, playing sports, working on tasks, socializing etc., seeing the body language in all these different shots and seeing how the students are giving there all to the college creates a positive light to the college, this also represents the attitude of the college and how students are eager to learn as well as have fun. Throughout the video the colour scheme is very vibrant and catchy, this highlights the positive mood of the college in the video, as it shows and insight to the viewers the brightness of the buildings and facilities. The lighting used in the video is quite effective, using a range of different forms of lighting such as shadows, silhouettes and bright lighting throughout the video shows different aspects of the college using the different forms, it also creates a very effective and professional look to the video which can engage the viewers. The font used throughout the video to present the different statistics and information about the college is in a black plain bold font with a clear broader around it, this allows the font to stand out throughout the video.

The students in the video are wearing their own clothing, this shows how the students have become independent in college, and going from school to college is preparing them for higher education. By wearing their own clothing also shows the students expressing their own personalities in their choice of clothing. Throughout the video, they use a range of varied shots, using high to low angles in the video engages the viewer’s attention as the video is not just in a normal forward angle which can bore the attention of the viewer, by having the angles creates engagement in the video and makes the viewer feel intrigued by what else the video will offer to the viewer. Finally throughout the corporate video you see the different subjects/courses the college provides, this is shown in very quick and clean transitions which is made between each of the shots, this gives an idea on what courses, subjects the college provides as well as how broad they are with their subjects.



2.Perspective - Apple corporate video: For this corporate video, Apple has not used people to talk about the company. However they has used the use of text to explain their message in there corporate video. By Apple being different and promoting how different they are in the corporate video, they have chosen to communicate with their audience using text. Throughout the corporate there are small illusions created when showing the words, by using the illusions Apple are trying to show how unique and different they are by being creative in the corporate video. The colour scheme used throughout the video represents the simplification Apple provides, by having a very simple and basic colour scheme allows the wording to stand out. Using black and white in the video are the colours of Apple which is what they are trying to connote in the video which is their branding colours, they are trying to portray to their audience how simple they are as the colours represent them.

Throughout the video, there is a range of different shots and angles used. The video has very steady eye level shots, as the video is text you have to read what it says, by having the steady eye level shots when text appears allows the audience to read the text and have an understanding on what Apple is implying in the video. They also play around with words and the text in an illusion form, this shows the creativity  Apple has. Looking at the background Apple have decided to use for this corporate video, it is a ver simple all white room, by using a white background it allows the focus to fall on the wording as well as the illusions. Using the illusions with the wording, Apple have very innovative ideas which has been shown in the video by using a range of different ideas to create the illusions. Towards the end of the video Apple show their company logo which is the black Apple on a white background, by having the black Apple small and centred in the middle of the white background, from this Apple is trying to convey to their audience the simple and effortless company it is but efficient at the same time.
The music used for the corporate video is a very calming soundtrack which has a steady beat throughout the video. Having a steady and calming beat for this video allows the audience to focus on what the video is trying to convey.

Corporate Video from High Heels & Bananas on Vimeo.

3. What is it?: For this corporate video, the choice of people they have chosen to use are ordinary people in their own working environment. By having working people in this video has an effect on the audience by showing them how anything is possible to everyone. having shots of people in their own working environment is showing their audience anything is possible by seeing how everyone can do it, it can be a motivational video to their audience. Throughout the video, having a range of people working in the jobs of their choice, by their facial expressions you can see how they enjoy what they are doing as a career, by having shots of some people happy, smiling or even working hard creates a very effective video to the audience. The body language shown in the video by the people create a very positive and hardworking environment in the video which is shown to their audience. Throughout the video their is non-diegetic sound playing in the background whilst you have people talking throughout the video, listening to the sound it has a very soft tone which makes it easier to watch the video and listen to what the people in the video are trying to say.
Throughout the video you can see how a range of shots and angles are used, this creates a very interesting look to the video as it shows its creativity. From the video you can see how the creators have used very quick and small shots in-between the actors talking this gives the viewers an understanding on what the people are trying to communicate through the video. Looking at the video you can see how each of the shots are linked with each other this creates a good flow throughout the video.

Looking at the video people were wearing different clothing and uniform according to their job, this creates the feel of the video showing the work ethic of the people in the video and how motivated they are to be in the position they are. By wearing their own work clothing they are expressing the type of job title they have as well as having an understanding on what some people are like through their job and clothing.  The facial expressions of the workers show they are really enthusiastic on with the job they have, this shows the viewers how motivated the people are to work with their choice of jobs.



4. University of Manchester - in our own wordsHere is a corporate video for the university of Manchester, the video provides information on the university and what they have to offer to upcoming students. The choice of people they used for the video are teachers, lectures and students from the university to create a personal feel for the audience when they are watching. Looking at the camera techniques used there are many closeups and medium shots of the building, students etc. you can see the students facial expressions throughout the video which are shown to as positive and happy with the environment and surroundings they are in. Throughout the video you have small shots of the universities surroundings, this captures the environment the university has which can be very persuading to come and study their. Throughout the video their is a colour scheme of purple and yellow which are the colours of the logo for the university this shows the positive energy the university has to offer. 

In the video you can see how they have used a range of camera shots such as pans, tracks, using still shots etc. this gives a more creative feel to the video. Looking at the editing of the video there are some smooth cuts and some jump cuts when showing the building of the university. The song choice used in the background is very upbeat which creates a very positive side of the university. The clothes worn in the video are very expressive as people are in their own choice of clothing it allows students to express there personalities and characteristics through their clothing.            

Assignment 5 - Evaluation

Feedback for corporate videos from Meltem Ustun on Vimeo.

Constraints 
For the planning process of the corporate video, my partner and I gathered a range of ideas for the corporate video, one of the ideas was to follow 4 different students from different base schools that LaSWAP has to offer and follow the students to their everyday life in LaSWAP. As we had a strict time frame we had to follow, my partner and I new this would be hard to accomplish as we would not have enough time to film each of the students as well as shots of all the schools including interviews of staff and students. Another idea we could not accomplish was the idea of filming a student painting the logo of LaSWAP on a canvas. My partner and I wanted to include the student painting the logo in the corporate video by having shots of the painting spaced out throughout the video and have a final shot of the finished canvas which would of been the end of the video. We could not go about this idea as the student we wanted to use was not available the week we was filming which we found it as a problem as we could not film overtime or go over our filming schedule as we had no time. Even though we could not perform these ideas, my partner and I are satisfied with our idea for the finalised corporate video.

Strengths
Looking back at my corporate video I have many strengths which I am pleased with. A strength I came across when editing the final cut of my corporate video is the types of shots I provide in the video, having various shots of buildings, students work and students in the video show what LaSWAP has to offer to the upcoming students.Providing building shots in the video allows upcoming students to see what the buildings LaSWAP is made up off and where they will be studying by having an idea on what the buildings look like. In addition to this by showing students working in study areas provided, it shows upcoming students the working space each school has to offer. Another strength I found in my corporate video is allowing the students to associate a word which they think LaSWAP is. This shows the individuality of each student as they have their own opinion of LaSWAP. The last strength I found in my corporate video was the visuals of a student and building which I then did a voice over of the students voice over the visuals of the buildings. For this section of the video, it fit perfectly together with the visuals and the voice as it linked with what the student was saying as well as was in sync with the interview of the student.

Weaknesses
Looking at the weaknesses I came across in my video was the soundtrack I used for the corporate video. Throughout the corporate video the soundtrack does get quite jumpy whenever there is an interview in the video, from going to a loud soundtrack then to a low sound for the interviews would create a jump as it was not as smooth as it could of been. This problem was one of my feedback points I gathered from my client, I improved this problem as much as I could by smoothing the sound out as much as possible however when viewing my final cut for the clients I still found it jumpy. Another weakness I found after watching the final edit was not including enough information about LaSWAP, looking at my classmates corporate videos they included statistics in the videos to give the viewers a brief idea of some of LaSWAPS statistics on grades, this is so upcoming students are aware of what the learning system is like by looking at the grades students get. In addition to this I did not include the range of subjects LaSWAP has to offer, this has also been a fall back for my video as upcoming student will not be aware of this and would find it difficult to know what is provided at LaSWAP as subjects. Lastly another weakness I found in my corporate video was not proving visuals of teachers teaching lessons, by not showing how lessons are taught at LaSWAP, the students will not be aware on what to expect when coming to LaSWAP.

Strength and weaknesses compared to other Corporate videos
Comparing my corporate video to the original LaSWAP corporate video, there a few similarities. The aim of the original video was to create a positive feeling and encourage upcoming students to attend the sixth form. Looking at the video I was also creating a similar aim for my own video so it links with what they want for the corporate video for LaSWAP. Before creating my own corporate video, I analysed the original video to gain inspiration on how I could create my video. Seeing the diversity the original video has offered I wanted to create the same link, by doing this I used a range of students from different backgrounds and ethnicities to show the diverseness of LaSWAP. Also looking at other corporate videos such as the University of Manchester have a range of close up visuals of the university, this creates a quick and elegant look to the corporate video. In addition to this I have also used a similar idea to the Manchester corporate video by including the associated words into our corporate video to show what the students think of LaSWAP.

Researching a range of corporate videos of colleges, universities, schools, companies etc. I feel as I have achieved a professional look for my idea I used for the corporate video. Looking back at my first and last edit I have made a range of improvements provided by my clients to heighten the professionalism of the video. Before completing the last edit for my corporate video I looked at another set of corporate videos to finalise and improve the edit of the video, and example of this is City Of Westminster college provide a range of information using text throughout the video, looking at the type of text they have chosen and the clearness and boldness of the text, I also wanted to use the same idea for text as well as include boarders which would be the colours of the LaSWAP logo. Including the colours would create a link with the students/ staff and the logo together.

Looking at my final cut for my corporate video, I still have room on making changes and improvements to my video to create it as professional as it can be for example, including more information about the sixth form would be beneficial to the upcoming students of LaSWAP as they would be aware of what LaSWAP has to offer by providing detailed information and statistics. In addition to this, including various visuals of different departments, would also be beneficial as it can show the other subjects they have to offer.

Edits and feedbacks from clients

Here is the first cut for my LaSWAP corporate video, the first client I viewed my corporate video is to Mr Owen who is the head of year 12 in Laswap. After viewing my corporate video, my client gave me feedback on what I can improve on in the video to make it look better and professional as well as up to the Laswap standards as the video can be used in the near future for year 11 students. The feedback he provided was to edit the sound whenever there was an interview or someone talking in the video.
    
FIRST CUT of corporate video - MELTEM USTUN from Meltem Ustun on Vi

Here is the second cut for my LaSWAP corporate video, after gaining the feedback from my client Mr Owen, I then viewed my corporate video to my media teacher Ms Ogunabi with the new edited sound. The feedback I gained from my media teacher was to edit the shots of the interviewee 'Demi Blakesley' and have the shots in between the interview rather than before it, this is so you can see Demi at the beginning then have the shots of the schools with a voice over of her speaking. Another edit my media teacher told me to make is to show the names of the schools following the beat of the soundtrack this is so the shots are in sync with the beats in the soundtrack.


2ND CUT for corporate video - MELTEMU from Meltem Ustun on Vimeo.

Here is my final edit for the corporate video, taking on board all the feedback from my client and teacher and editing the video to their standards, it is ready to be viewed to the other clients to approve of the corporate video. Looking at the final cut, by working on a few of the adjustments that needed improving has definitely enhanced the video and made the video look very professional.


corporate video FINAL - MELTEM USTUN from Meltem Ustun on Vimeo.

Corporate video feedback

When screening our final edit to one of our clients which is the head of year 12 in LaSWAP, he provided us feedback on our first edit for the corporate video. The feedback we gathered from our client was very positive and our client was very pleased with the final outcome of the video, however one thing we needed to improve on is the sound throughout the video, the flow of the sound is jumpy and not as smooth as well as the interviews where quiet which is hard for the client to hear them in the video. Overall our feedback was very pleasant and helpful.

2b - What is the current practice in C&P video?

Format
In a corporate video, there a range of formats which are shown to a audience, each of the formats that might be included in the corporate video have different purporses depending on how the video will come across to the audience. Some of the formats a corporate video will consist of is:

- Including corporate documentaries which tells a story,
- appealing product videos to help support your brand,
- interesting training and tutorial movies to explain the service you provide,
- creating affordable animations that tease out the key message in your video,
- providing a testimonial to show your customers,
- new and affordable TV adverts,
- FAQ as well as pitch videos to save time and obey for your business.
- Including vox pops by their clients and customers which can be used in your video,
- Creating a video to show what the company does.
http://www.multimediamakers.com.au/corporate-video-company-perth/corporate-videos

Here is the corporate video for Apple which has been filmed with a iPhone apple product. Filming their corporate video using the iPhone is showing the audience how powerful their new creation is. From the video you see how the quality of the iPhone is what is the main factor of the video as they are promoting the phone they are trying to show some of the qualities the phone has to offer. throughout the video their is a very soft tone background music, this creates a very smooth and calming background for the video as the focus is on the video of what the product is. Looking through the video you can see how they have included different establishing shots of different countries and cities, this shows how each of the different places uses the product to their own advantage, this would also show how Apple has become a very global and powerful product. Seeing people of different ages show how convenient and simple it is to use. Showing different backgrounds and ethnicities in the video also show how the company has become very global. Looking at the shots in the video they all have a very smooth transition from one shot to another creating a soft pace and making the video easy to watch. 

The format found in the video is 'creating a video to show what the company does' this gives the audience an understanding on what they will be expecting after purchasing this product which is what Apple is trying to show. 

Here is another corporate video for TNT, which is promoting the worldwide network tin provides by connecting people together with its tracking business it has. Looking sat this corporate video is consists of some of the formats listed above, such as the video showing what the company does and has to offer, by showing this in the video they have shown people taking the package from one country to another by creating a smooth transition from the shots by using a graphic match when chaining the shots but having the package go from one person to another. 

Techniques:

Looking at corporate videos there are a range of techniques used in order to make the videos look very professional as well as keep the audience engaged whilst watching. Some of the techniques can be seen  through camera techniques, editing techniques etc. this can create a different feel to the video whilst watching. 

Here is a video which uses different tehniques throughout the corporate video, looking at the video they explain the different ways they can change their company in the video into a more engaging video for the audience. In the video they used different filming techniques such as steady cams for some sections, pans, sliders, time lapse etc. 

Filming:

From the video, the client wanted the company to produce a product that would be shown which they felt as it was going to be long for the corporate video. For this the company used the time lapse technique to show the production in a few seconds as well as smaller techniques such as camerawork to show birds eye view and different closeups and long shots. Including sliders in the video such as capturing a steady moving image of the production stage, this is a new way to engage the audience. 

Equipment:

Looking at the behind the scenes of how the corporate video was made, you can see how very expensive and professional equipment is used to give the vide a higher quality and organised video, this  is used to make the video interesting to watch. The equipment used for the corporate video is lighting, DSLR camera, steady cam brace, earpiece etc. 

Here is another behind the scenes video from the city of Westminster college corporate video, From this screenshot you can see how the director of the video has used a professional DSLR camera as well as a body brace to make sure the outcome of the video is not jerky, this also created a steady pace whilst filming. 

Codes and conventions of a corporate video

There are a range of codes and conventions that can be found to make it easier to understand and break down a corporate video, some of the codes and conversions are:

Sound

Depending on what the corporate video is promoting such as either a company or a product, there are a range of ways in which sound can be used to work well with some videos such as having background sound such as a soundtrack or even voiceovers of people or information that need to be known etc. Some sound such as soundtrack can be used to create a certain mood for the video.

Mis- en-scene

With mis- en-scene some of the aspects such as lighting, makeup, props and background to improve the company or the product. Using certain lighting to brighten up and highlight certain areas of a video. Using makeup or props to make the product, company or place look effective in the video.

Editing

Using editing in the videos will allow the editors to create smoother shots and clear transitions between the shots, without making each shot look very complicated their aim to make the videos look as simple and effortless as possible but in a professional. With editing most of the work is done with putting the video together this can consist of any effects, text, transitions used to create the final video. 

Conventions

The conventions of a corporate video is the logo of the company which is shown either beginning or end of the video, also if there are any  interviews which provide opinions or feedback on a company or product. 

Codes and conventions of a promotional video

Mis-en-scene

For promotional videos real locations are shown in the videos, which creates a very personal feel to the video for the audience. In addition to this there is also real life workers such as managers and staff who promote the video this shows how important the video is as people are involved in everything. 

Camera

There are a range of shots used in promotional videos from establishing shots to closeup and medium shots, using the different camera shots show every aspect of the company or the product. 

Sound

for promotional videos, sound such as vox-pops and interviews to provide opinions and dialogue to be used for the video. For a promotional video you can use a soundtrack to create a certain mood for the promotional video. 

Editing

For a promotional video facts and satistics of the company or product can be included at this stage to provide details and information on what they have to offer to the audience.

Conventions

Promotional videos advertise their logos in the videos of the company or products throughout the whole video. Soundtrack is also used to create mood as well as keep the audience entertained whilst watching the video. 

final edit of young relationship interview

young relationships interviewsss from Meltem Ustun on Vimeo.

2c - What legal issues and ethical considerations and relevant to C&P video?

Looking at a range of examples on the legal and ethical considerations on different corporate videos, there a range of effects, which need to be focused on before filming. Some of the considerations are privacy, disability, race, copyright etc.  Which need to be taken into consideration before any form of filming should be done. I have a clear understanding on the different considerations that need to be addressed in a corporate video.

Privacy - A law and state, which is being free from public attention. 

When filming, making sure you have permission at all times to film in specific areas or people as they might not feel comfortable being filmed, as they are entitled to freedom and not wanting to be filmed we need to make sure we do not invade privacy when filming.

Libel - A defamation, which can be justified in writing, publishing or broadcasting. This can be a false statement that can damage reputations. 

When filming making sure all the facts and information we gather about the sixth form, staff and students are true as publishing a video that consists of false statements and information can be a risk for us being the creators o the video as well as the sixth form. 

Copyright - Is an intellectual property law, which originates from books, songs, ideas photographs etc. you cannot obtain ownership of pieces of work that you would want to use. In order to use other work you will need permission from the originator. 

As we will be using music in our corporate video we will need to use royalty free music which are soundtracks created for people to use a non-copyrighted song.  If we were to use a copyrighted song we would have to gain permission from the originator of the song. 

Discrimination - Making sure you don't discriminate anyone on grounds of age, sex, disability or ethnic origin in everyday life or in a workplace.

One thing I would have to make sure is we do not discriminate in the corporate video by not segregating anyone from the video as it can begging against the legal issues. 

Race relations - The race relation act was created to outlaw the discrimination on the different grounds of race, ethnic or national origins.

http://en.wikipedia.org/wiki/Race_Relations_Act_1976

Making sure we do not go against the race relation’s act in our corporate video, we cannot say anything or do anything that can be in relation to race or ethic origins, which might harm others.

The broadcasting act was created in 1990 and was brought into the UK by the parliament. This was introduced to the UK  to create a legal framework as well as electric communication meaning, this was also to create a formal structure on TV and radio, making sure all regulations are followed.
https://en.wikipedia.org/wiki/Broadcasting_Act_1990
This act is very important to the TV and radio industry as there are some regulations that link to TV and radio and how it can make it easier for people to watch TV with the broadcasting act, without the regulations they would not have rules or regulations to follow win airing a programme, it is almost like a guideline for TV and radio.
For my music video I will be using my knowledge on what I know from the broadcasting act by making sure all my work and footage is my own, making sure nothing filmed or presented in illegal or inappropriate to use.

Here is an example of a promotional video which is a music video for the song ‘Only’ by the artist Nicki Minaj’. Looking at this music video you can see how some of the legal and ethical considerations have been broken, some of which is the artist using graphic images to show Nazism. The music video creates a huge controversial video to the viewers, as it is a reminder of the time of the Holocaust and Hitler with the Nazis. Nazism is shown in the video by having a symbol Nicki Minaj created on red flags with a white circle behind the symbol, which is the same colours and similar logo to the Nazi logo. The video uses obscenity of swearing in the lyrics, which are associated to pornography, which is what they are advertising in her music. The video is ethically and morally wrong because of the use of language and Nazism throughout the video. This can be very effective to some viewers as it can be disturbing to them as well as distressing. The video does not consist of anything within the discrimination, age, gender or race act however it does consist of obscenity of swearing. This goes against any obscene publications because of visuals and distressing scenes which can be upsetting for the audience.

Here is another promotional video, which is a music video by ‘Sia’ for her song ‘Elastic Heart’.  Looking at this music video, some people would suggest that it is a very controversial music video as there is an age difference between the actors. Having the male actor older than the actress it creates a controversial debate, as they are also very intimate throughout the video with the way they are dancing. Looking at the youtube comments on the video some people felt very uncomfortable with an older male  dancing inappropriately with a young girl.

Here is an anti-smoking advert which is shown on UK tv, the advert uses graphic images as well as shock tactics to create a very effective advert.  Using the graphic images in the advert they are trying to show how effective smoking is to your health and what it does to you.  Using this as a shock tactic will show the audience how serious smoking is and how it is effecting lives. Looking at some of the comments said about the advert, people have opinionated on how it has caused distressing and uneasy feel to the viewers whilst watching the advert. This has also caused a controversial debate on why the advert is very effective to watch however it should not be aired on TV because of how graphic it is. 

Looking at promotional videos in music videos, here is another video which goes against the different rules and regulations for a music video. The video creates a huge controversy as the artist M.I.A has gone against the race and discrimination act. From the video you can see how the artist has used physical appearance as an act of discrimination, in the video the police go round gathering young people with ginger hair then taking them outside to a wasteland which they are attacked by weapons and explosives. Looking back at the comments you can see how it has caused distress for some viewers as the video does come off as being offensive as it is discriminating people with a certain  hair colour. 

Feedback from client

My teammate and I presented our pitch to the head of year 12 of Acland Burghley which is one of the Laswap schools. We pitched our idea to him about the corporate video we will be creating for the schools sixth form. In the pitch we presented the different ideas we had to offer to the client, by pitching the presentation to one of the heads of Laswap sixth form, it will benefit us by gaining feedback from the client about our ideas as well as include any suggestions or ideas the client is offering to us to create a better and unique corporate video.

Gathering our feedback from our client, he really felt that we had some strong ideas for the corporate video, one of the ideas he really liked was the idea of following four students around the different Laswap locations which is all four schools. Listening to this idea he felt like it would be a great way to represent Laswap as a whole Sixth form rather than filming in one of the locations of Laswap. By also having this idea of students commuting to different schools then coming together at the end of the video shows how linked all four schools are. By showing this in our corporate video, this will allow upcoming students to consider the sixth form as they will capture the essence of Laswap and how it all links together as well as a brief introduction on the sixth form.
Another idea we presented to the client is having different students from Laswap use one word which associates with Laswap and what they think of the sixth form. We took inspiration from the 'University of Manchester' corporate video which consist of students finding a word that affiliates with the university, watching the clip of the Manchester corporate video our client suggested finding previous successful Laswap students who can be included in the video, by having interviews with the ex students this can show up coming students the different paths that can be lead to because of the sixth form.
As we needed a few questions answered for the corporate video, we asked the client a range of questions:

How long would you like the corporate video to be? 

Keep the to 3-5 mins maximum as the video could then be sent to schools/ year 11 assemblies for potential students

Do you want us to film as a whole group or individual corporate videos and you can choose the one you prefer best?
If there was more than one video filmed we would then be able to see the different ways the groups  have presented the school and how they view it, giving laswap a wider range to chose from. Once all the videos are completed the videos could also be combined and broth together to create strong video including everything thats needed.

Would you like to include different interviews in the video? if so who? 

Think about what attracts people to laswap academically and socially and tie the two together, focus on the mature way students are treated for this you would want to be targeting students and asking about their experience in the school and how they have been able to also build a huge amount of contacts and new friends throughout the your schools, and the also go on to interviewing the teachers and staff about how the schools are exceling and there is a great focus on helping students get to higher education.

What background music would suit the corporate video? e.g slow, current etc.. 
would have to see it together with the video, once the video is created we could sample two different songs to the client and they can then chose the one they feel is best fitting.

Would you like us to focus on higher education? 
Laswap has a higher education office that works full time with students, which they can go to to discuss their future prospects and any issues they may have, this is a selling point for the school as this is not the same in most other colleges, it shows that Laswap is willing to cater to students and pay a great deal of attention to what they will be doing once they have completed their college years.

Would you like us to film particular subjects, if so which ones? 
A strong point of Laswap is the huge range of subjects available, although there won't be enough time to include all subjects in a 3 min video, you could focus on a few key successful subjects in the video and then maybe have a list presented in the video of the other subjects that are available.

He also found that students find it hard to imagine how they will be able to socialise and meet new people when they are constantly moving from one school to another and they find this quite intimidating and may be a reason for some not to attend laswap, i feel through this idea of schooling how they school works we will be able to present to the viewer just how the school works.

1b - How do I work to a brief with a client?

I will be focusing on the first scenario given to us which is about promoting Laswap sixth form. The video will consist of reasons for why young people should be apart of the sixth form. Our client will be Mr Quirke who is the director of the sixth form at Acland Burghley School. In the video I will be mentioning all the positive aspects of the sixth form to help promote it. The clip will consist of photos of the sixth form as well as brief interviews with staff members and students at the sixth form to provide first hand opinions on what they think of the sixth form. The whole purpose of the video is to promote and inform parents and students about the sixth form. Analysing the brief I will also be focusing on legal and ethical, regulatory, amendments to  final project, budgets, conditions and fees. These are all the points I will be focusing on from the brief given.

Constraints (legal, ethical, regulatory)
From the project brief there are different aspects which I will have to take in for consideration before I start to film the corporate video to make sure the video meets the clients needs and requirements for the video.
Some of the legal constraints that will be relevant in the corporate video are; copyright of a song or brand that might feature in the video, If I would want  to use a song from an artist I would have to make sure I have permission to use the song as it was created by them, ways I can do this is by creating an email/letter asking if I can use the song and what might be the reason why I am using it. Another legal constraint is making sure I have permission to interview and film in the school environment with the students and staff involved, if any of the students are under the age of 18 I would need to ask permission from their legal gaurdians by having them sign a legal document allowing them to be filmed and be involved in the corporate video. I will be creating a risk assessment for the health and safety of the cast and crew who will be involved in the making of the corporate video. By performing the risk assessment it will allow us to be aware of any of the risks and hazards that can occur when filming and find ways in how we can prevent these risks.
Some of the ethical constraints I will address when filming is to make sure the content of the video is not seen to anyone involved and the viewers as offensive by how I might approach people or portray a location in the video.

Looking at the regulatory constraints of a corporate video, I have analysed into the companies ASA and Ofcom which create codes and conventions for all sources of media and what can be shown in their content and what cant be shown to the public. If the client is satisfied with the corporate video created, I would then have to make sure the corporate video fits well with the requirements of the codes and conventions ASA and Ofcom are asking for,  this might consist of focusing on any copyright issues, making sure the message as well as the information we are conveying to the viewers about the college are truthful facts and finally making sure the corporate video does not consist of any footage that might be offensive or distressing to the audience of the video.

Budget; (amendments to budget and conditions):
From the brief I, I will be conducting my own research on the sixth form and what my budget would need to be in order to create the video. Looking into the research I have realised that creating this video does not require a budget at all, as I have access to the schools in the sixth form, I also don't need to worry about providing a cost to travel to the other schools as they are all walking distance and lastly I have access to all equipment I would need to film which will be provided by the media department at Acland Burghley. I will not also need to pay for anyone to be in the video as students I will be using are volunteered students from the schools. From the research I have gathered I will share the information I have gathered with the client and discuss the what they want for the video and build an understanding on what is expected for the video, also we will discuss the research I have gathered about the video as well as talk about the budget and what the client might think of it.

Conditions:
As I have not been in contact with my client yet to arrange a meeting and discuss the different conditions of the project that the client might be asking for. As soon as the meeting is arranged and scheduled we will be discussing the different aspects of the project for example if any changes or anything added on to the filming to meet the clients requirements. In the meeting we will also be discussing the regulations of the video and where might the client want the final edit to be aired.

Project:
Once I have discussed the brief with my client and what they would want for the corporate video as well as what I can provide myself, I would be able to create a schedule for myself and the client, the schedule consist of a production time as well as a finished date for the corporate video. In discussion with the client I will ask them a few specific questions such as who they would like to have in the video   and anything they would like to add into the video as an extra. I would have to be prepared and organised as well as ahed of timing as I would need to have the video ready by the deadline created. I will also be pitching a few ideas to the client in order to make the corporate video the best possible video, some of the ideas I will be presenting are; Filming students/staff about the sixth form and their experiences and opinions in the college as well as shots of the college and its facilities provided.

1c - How will this brief give me the chance to the develop my skills as a Media Practitioner?

The different skills I can gain from the brief can allow me to gain an understanding on the media industry. All the skills I have gained can help me in the future as I can use the media skills in my CV to convey all the knowledge and understanding I have on media. Some of the skills I have gained are researching skills as this brief would consist a large amount of primary research as I am gathering first hand information about the sixth form and what the staff and students think of the sixth form. Another skill I have gained from creating a corporate video is teamwork. Working as a team on the brief will allow me to communicate with my team players so we can discuss different how we would like to convey the brief in a corporate video. By sharing our ideas it will allow everyone to have a fair part in creating the video. To add to the skills I have gained, my media terminology has also improved from the different briefs as well as focusing on my research on media skills.

Here is my co existing CV, In the cv I have included skills that I  have gained from my media development over the course. By gaining skills from the brief is has allowed me to have useful skills which I can benefit from in the future.

1a- Types of brief

Contractual brief:

A legal document which has been created between the employee and client that will be required by the company. The document would outline the duties and how the company organises their work as well as set specific guidelines which the companies must follow. It is a document which  defines the expectations of a client, the prices they agree on and the payment terms. Failing this could result to a breech of a contract which would mean the company could face legal actions.

Here is an example of a contractual brief for an advertising/marketing agreement. From this example you can see all the agreements given to you in order for you to be informed on what they are looking for from the client. From the agreement you can see how there are specific requirements that are given to you, as it is a legal document you have to follow all the points  provided.
 Looking at a contractual brief and the difference it has with the other briefs, as the contractual brief is a legal document it is a legitimate brief that requires specific guidelines on what they would want the company to achieve. The difference with a contractual and formal brief is a formal brief is not classified as a legal brief which allows the brief to be very basic and straightforward.

Formal brief:

Formal brief is a document that consists of detailed information about what the client wants the company to achieve. It is a very simple and straightforward document which refrains from any unwanted information. The brief may not be classified as a legal document.

Here is an example of a formal brief

Informal brief:

A less professional brief, that outlines the brief verbally. This brief does not inquire a written document.A discussion would be conducted between the client and employer where they will come to an agreement about the details on the contract.

Here is an example of an informal brief for a project brief. In the example brief it is a written brief which provides a basic list of needs and requirements of what the client is asking for. From the brief you can see how specific the client is, this allows the job of the employer to conduct what the client wants perfectly as it is very straightforward.
Looking at an informal brief and the difference it has with over briefs, as it is an informal brief it does not have to be carefully constructed like a co-operative brief as you are informing the employer what you are looking for as this can be also done verbally not much effort would be put into a documented version. However a co-operative brief is a much more efficient brief as there will be more than one company involved with this brief type. Co-opertaive brief is a brief which is a document given from one person to a various of people rather than informal which is a one to one brief. 

Co-Operative brief:

Two or several production companies are employed to follow the set brief provided which would be completed in team basis. A deadline would be given for the whole project to be completed, as this can affect the client which means they will not be satisfied with the work, this can then affect the company as they might not employ the companies in the future.

Here is an example of a co-operative brief from the state university Middle Tennessee, This brief is  a well constructed brief which has specific requirements on what it is asking for. You can see there are different sections on the brief made to create the brief very straightforward. 

Negotiated brief:

When the client and the employer come to an agreement about the brief of the project, which will consist of the final ideas of both the employer and the client. It is important that everyone such as the client, employer and company agree with the brief. If they do not agree to it all together it can cause inevitable problems in the near future.

Commission Brief:

A large corporation that employes an independent company to create their product and project for them. This type of brief is negotiated  between two companies, this can be opposed to an external client as anyone who receives the product once it has been established.

Tender brief:

When a client produces an advertisement which would require a media product to be created. An employer such as a production company would provide a brief, a budget and a proposal which would be pitched to the client to secure their chance obtaining any work that was advertised by the employer. The client would then make a decision on the best proposal featured form the group of candidates.

Competition brief:

A brief that has been made for all production companies to have access to the brief, this would be given to the companies who are participating in creating a project/ product. Each corporation would provide their own brief which will also be outlining their ethos. After finishing each of the projects, the companies are then judged by the clients.