Edits and feedbacks from clients

Here is the first cut for my LaSWAP corporate video, the first client I viewed my corporate video is to Mr Owen who is the head of year 12 in Laswap. After viewing my corporate video, my client gave me feedback on what I can improve on in the video to make it look better and professional as well as up to the Laswap standards as the video can be used in the near future for year 11 students. The feedback he provided was to edit the sound whenever there was an interview or someone talking in the video.
    
FIRST CUT of corporate video - MELTEM USTUN from Meltem Ustun on Vi

Here is the second cut for my LaSWAP corporate video, after gaining the feedback from my client Mr Owen, I then viewed my corporate video to my media teacher Ms Ogunabi with the new edited sound. The feedback I gained from my media teacher was to edit the shots of the interviewee 'Demi Blakesley' and have the shots in between the interview rather than before it, this is so you can see Demi at the beginning then have the shots of the schools with a voice over of her speaking. Another edit my media teacher told me to make is to show the names of the schools following the beat of the soundtrack this is so the shots are in sync with the beats in the soundtrack.


2ND CUT for corporate video - MELTEMU from Meltem Ustun on Vimeo.

Here is my final edit for the corporate video, taking on board all the feedback from my client and teacher and editing the video to their standards, it is ready to be viewed to the other clients to approve of the corporate video. Looking at the final cut, by working on a few of the adjustments that needed improving has definitely enhanced the video and made the video look very professional.


corporate video FINAL - MELTEM USTUN from Meltem Ustun on Vimeo.

Corporate video feedback

When screening our final edit to one of our clients which is the head of year 12 in LaSWAP, he provided us feedback on our first edit for the corporate video. The feedback we gathered from our client was very positive and our client was very pleased with the final outcome of the video, however one thing we needed to improve on is the sound throughout the video, the flow of the sound is jumpy and not as smooth as well as the interviews where quiet which is hard for the client to hear them in the video. Overall our feedback was very pleasant and helpful.

2b - What is the current practice in C&P video?

Format
In a corporate video, there a range of formats which are shown to a audience, each of the formats that might be included in the corporate video have different purporses depending on how the video will come across to the audience. Some of the formats a corporate video will consist of is:

- Including corporate documentaries which tells a story,
- appealing product videos to help support your brand,
- interesting training and tutorial movies to explain the service you provide,
- creating affordable animations that tease out the key message in your video,
- providing a testimonial to show your customers,
- new and affordable TV adverts,
- FAQ as well as pitch videos to save time and obey for your business.
- Including vox pops by their clients and customers which can be used in your video,
- Creating a video to show what the company does.
http://www.multimediamakers.com.au/corporate-video-company-perth/corporate-videos

Here is the corporate video for Apple which has been filmed with a iPhone apple product. Filming their corporate video using the iPhone is showing the audience how powerful their new creation is. From the video you see how the quality of the iPhone is what is the main factor of the video as they are promoting the phone they are trying to show some of the qualities the phone has to offer. throughout the video their is a very soft tone background music, this creates a very smooth and calming background for the video as the focus is on the video of what the product is. Looking through the video you can see how they have included different establishing shots of different countries and cities, this shows how each of the different places uses the product to their own advantage, this would also show how Apple has become a very global and powerful product. Seeing people of different ages show how convenient and simple it is to use. Showing different backgrounds and ethnicities in the video also show how the company has become very global. Looking at the shots in the video they all have a very smooth transition from one shot to another creating a soft pace and making the video easy to watch. 

The format found in the video is 'creating a video to show what the company does' this gives the audience an understanding on what they will be expecting after purchasing this product which is what Apple is trying to show. 

Here is another corporate video for TNT, which is promoting the worldwide network tin provides by connecting people together with its tracking business it has. Looking sat this corporate video is consists of some of the formats listed above, such as the video showing what the company does and has to offer, by showing this in the video they have shown people taking the package from one country to another by creating a smooth transition from the shots by using a graphic match when chaining the shots but having the package go from one person to another. 

Techniques:

Looking at corporate videos there are a range of techniques used in order to make the videos look very professional as well as keep the audience engaged whilst watching. Some of the techniques can be seen  through camera techniques, editing techniques etc. this can create a different feel to the video whilst watching. 

Here is a video which uses different tehniques throughout the corporate video, looking at the video they explain the different ways they can change their company in the video into a more engaging video for the audience. In the video they used different filming techniques such as steady cams for some sections, pans, sliders, time lapse etc. 

Filming:

From the video, the client wanted the company to produce a product that would be shown which they felt as it was going to be long for the corporate video. For this the company used the time lapse technique to show the production in a few seconds as well as smaller techniques such as camerawork to show birds eye view and different closeups and long shots. Including sliders in the video such as capturing a steady moving image of the production stage, this is a new way to engage the audience. 

Equipment:

Looking at the behind the scenes of how the corporate video was made, you can see how very expensive and professional equipment is used to give the vide a higher quality and organised video, this  is used to make the video interesting to watch. The equipment used for the corporate video is lighting, DSLR camera, steady cam brace, earpiece etc. 

Here is another behind the scenes video from the city of Westminster college corporate video, From this screenshot you can see how the director of the video has used a professional DSLR camera as well as a body brace to make sure the outcome of the video is not jerky, this also created a steady pace whilst filming. 

Codes and conventions of a corporate video

There are a range of codes and conventions that can be found to make it easier to understand and break down a corporate video, some of the codes and conversions are:

Sound

Depending on what the corporate video is promoting such as either a company or a product, there are a range of ways in which sound can be used to work well with some videos such as having background sound such as a soundtrack or even voiceovers of people or information that need to be known etc. Some sound such as soundtrack can be used to create a certain mood for the video.

Mis- en-scene

With mis- en-scene some of the aspects such as lighting, makeup, props and background to improve the company or the product. Using certain lighting to brighten up and highlight certain areas of a video. Using makeup or props to make the product, company or place look effective in the video.

Editing

Using editing in the videos will allow the editors to create smoother shots and clear transitions between the shots, without making each shot look very complicated their aim to make the videos look as simple and effortless as possible but in a professional. With editing most of the work is done with putting the video together this can consist of any effects, text, transitions used to create the final video. 

Conventions

The conventions of a corporate video is the logo of the company which is shown either beginning or end of the video, also if there are any  interviews which provide opinions or feedback on a company or product. 

Codes and conventions of a promotional video

Mis-en-scene

For promotional videos real locations are shown in the videos, which creates a very personal feel to the video for the audience. In addition to this there is also real life workers such as managers and staff who promote the video this shows how important the video is as people are involved in everything. 

Camera

There are a range of shots used in promotional videos from establishing shots to closeup and medium shots, using the different camera shots show every aspect of the company or the product. 

Sound

for promotional videos, sound such as vox-pops and interviews to provide opinions and dialogue to be used for the video. For a promotional video you can use a soundtrack to create a certain mood for the promotional video. 

Editing

For a promotional video facts and satistics of the company or product can be included at this stage to provide details and information on what they have to offer to the audience.

Conventions

Promotional videos advertise their logos in the videos of the company or products throughout the whole video. Soundtrack is also used to create mood as well as keep the audience entertained whilst watching the video. 

final edit of young relationship interview

young relationships interviewsss from Meltem Ustun on Vimeo.