3rd interview and questions asked

For my third interview I will be creating a newspaper article for the newspaper 'The Independent', the journalistic context for the newspaper will be very formal as the topic is about teenagers having more support from schools. I will be asking a student from Acland Burghley School to see how some young people feel about the amount of support the school is providing mentally and emotionally. As I will be creating a newspaper article I will ask the questions I have prepared for the interviewee however only include the answers of the questions to create a flow between the answers for the readers. I would like my article to be in 'The independent' newspaper, the independent has a very formal form for their newspaper as well as having a online and paper version will be beneficial for the article as more people will have access to the article which means a wider range of audience can have access to the article. I feel as the context in the article will fit well with the newspaper as the topic is quite a serious issue to talk about. As I will be asking questions to fit the style of the interview, I need to make sure my questions are very formal so I have answers that fit well with the context.

Questions that will be asked for the interview:
As I will not be including the questions in the article, to the readers the whole article will seem as one whole answer from the interviewee, I will need to make sure the answers flow after each of the answers which means I would have to ask certain questions making sure they are answered with a professional tone in the answers, also I would have to ask them in a certain order to create an even flow for the reader

Whats your name?
How old are you?
What school do you attend?
What kind of environment does the school offer?
What can you say about the support system of Burghley and how do they support you?
Would you say they provide enough verbal support?
What other ways do you feel as the school can provide any help and support to students?
Do you think schools should promote the help and support they provide?

Here are the questions I will be asking my interviewee. Each of the questions are very open which will allow the interviewee to share her opinion and elaborate on the questions as it is providing information to the readers how she feels about the help and support her school provides her.

Looking at an article in the newspaper I wanted to create something similar as the article I will be creating is for the independent.
Taking into consideration that the title of the newspaper is in the article I also wanted to include the title of the newspaper to show the link the article has with the newspaper.

You can also see how I used a smaller font for the article I made this is to create the newspaper article feel for the readers. I have also included a few photographs of the interviewee as well as 2 pictures of what the topic is about, this is to give the readers an understanding on what the newspaper might be about before reading it.

2nd purpose of interviews- fashion trends questions and answers

For my second interview package I will be looking at a fashion magazine as my next form for interviews. For a fashion magazine I will be interviewing  a fashion blogger about any trends for the upcoming summer time. I chose to use a magazine interview format for this article as I will be creating a section in a article where I will be providing questions and answers about summer trends from the blogger, this will give the viewers of the article the kind of trends that will be seen in the spring/summer time. I would like to include the article in the fashion magazine 'Vogue', which is a worldwide fashion magazine that is provided in different countries, the good thing about vogue magazine is they provide their articles and magazines in different languages which is an advantage as people around the world would have more of an understanding of what the article is about. In addition to this they also have the fashion magazine online which is easier for people to read on the go which is another advantage for the article. I believe my interview would fit well with the magazines context, as the magazine provides very informational articles on different topics as well as the tone of articles is suitable for the fashionable audience they are aiming at.

Before asking the questions, I did some research on how some question and answer article are and how what kind of questions are asked to make the article very professional as well as informative. Some of the questions I found that where effective was what the interviewee thought of the topic they was talking about, in my case I will be asking questions such as what people should be looking forward to for this summer trends as well as any items she would like to see for the summer time etc. This will give an understanding to the viewers on what kind of a blogger she is and what she focusses on.

Questions I will be asking in the interview
To start my interview I will asking a very broad but simple question, starting with trends it will get the conversation going to talk about the different trends which people should be looking forward to for this year summer collection.

"Looking at the spring/ summer collection for 2015 what have different designers experimented with for this season?"

I will then start to ask more questions on runway trends and what different styles the runway has to offer for the summer time, this will start of the conversation inn what the blogger would want to see in the summer trend and what different designers have to offer.

"What runway trends do we have for the spring/summer collection?"

Asking this question will give the audience an understanding on what to look forward to on the runway for the spring/summer collection from different designers, I feel like this question will allow her to tell the audience what will be the trends for the summer and it can also be a head start for people who want to prepare for summer.

"What can you say about some of the trends?"

I then start asking questions on some of the runway trends that will be seen this year, this question will then allow her to talk about a trend that might be very popular on the runway and in detail she will talk about what different designers will be creating with this trend and what kind of styles the trend has to offer.

"So over the past few years kimonos have become a huge trend for the summer collections, how have designers taken this trend and made it their own?"

From this question I start to challenge her knowledge on fashion, this will then get her to start talking about what she knows about different designers and how they will be taking a fashion piece and making it their own by incorporating their own style into the work.

"What do you have to say about the Mix&Match trend for the spring/summer collection?"

I then go back to asking a question on what she knows about another trend, this will be a good way for her to talk about another upcoming trend as she can inform the audience what else they have to look forward to ask another trend for the summer.

"So who is your fashion icon for this year's spring /summer?"


I then start asking a few personal questions, to get to know the blogger a bit more as well as have an understanding on what her sense of style is and who she likes as fashion and designers work. Asking a question like this allows he to give a broad answer on what she likes about the new trends, as the questions are in a magazine it will give the viewers more of an understanding on what kind of style she has.

"What can you tell me about accessories for the summer time?"

I then start asking a question which will broaden fashion by knowing what accessories people should be looking for the summer time, this is moving the topic from fashion to smaller things that can be worn for a more of a fashion statement.

"As you know summer is also festival season, what kind of festival looks are in this year"

Looking at this question I again start to question her knowledge on fashion and what she knows about festival season as it plays a big part in the summer time. This question then allows her to list the different looks and pieces people would wear for the festivals.

"Who is a fashion icon for festivals"

Again I ask a question which she will need to have done research on being a blogger, so she can provide the best answer possible to give the readers some inspiration on who they should look up to and focus on when it comes to fashion as well as festival fashion.

Here is an article from the vogue magazine, Looking at the different layout it has I wanted to re create the same layout for my own article as it will be a section from the vogue magazine.  From the screenshot you can see how they have focused on the images rather than text as vogue is more about making the visuals noticeable.
From the screenshot you can also see how vogue uses very small and simple font for their text, I wanted to take this and use it for my article to create a similar look to what vogue has as their look on magazines.

 Here is a screenshot of the interview for vogue magazine. You can see how I have taken the layout and made it so the article  fits in well with the magazine.

2a - What is a corporate video?

A corporate promotional video is a video created to advertise and sell a company to its target audience; it allows the people to be aware of the company and what they can provide to their potential consumers. When creating a corporate promotional video, it needs to be very clear on what message you are trying to convey in the video. Corporate promotional videos would usually have a set target audience they will be advertising to, in this case they the creators of the corporate promotional video would have to make sure there is appropriate imagery, text and audio used in the video. A corporate promotional video needs to be very direct and precise with what they are trying to convey in the video to their consumers, the corporate video needs to be a reasonable duration, as you do not want your consumers to lose concentration.
Here are a few corporate/promotional videos:

       

 1. City of Westminster College:  The choice of people they have chosen to use throughout the corporate video is the students of the college. Throughout the video you can see all the different students that attend the college, the camera would be following one student to another this creates a connection between the students and shows how they are a friendly college as everyone would know each other, this also creates a friendly atmosphere which is being portrayed in the video. In addition to this they also show how diverse the college is as they show the diversity of the students when they are switching the cameras from one student to another. This would encourage the audience to attend the college as the video portrays how diverse and friendly the college is which will allow them to feel welcomed into the college.

The facial expressions of the students in the advert shows how they are happy about attending the college. Everyone in the advert is smiling, talking, working hard etc. all these expressions convey what the environment is like in the college, this creates a warm and welcoming atmosphere for the audience as they can see how everyone in the college is comfortable with their environment which is shown by how content and peaceful they are portrayed in the video.

The body language of the different students show a range of enthusiastic students with a positive atmosphere of them working hard in the college. Throughout the video you have shots of students studying, playing sports, working on tasks, socializing etc., seeing the body language in all these different shots and seeing how the students are giving there all to the college creates a positive light to the college, this also represents the attitude of the college and how students are eager to learn as well as have fun. Throughout the video the colour scheme is very vibrant and catchy, this highlights the positive mood of the college in the video, as it shows and insight to the viewers the brightness of the buildings and facilities. The lighting used in the video is quite effective, using a range of different forms of lighting such as shadows, silhouettes and bright lighting throughout the video shows different aspects of the college using the different forms, it also creates a very effective and professional look to the video which can engage the viewers. The font used throughout the video to present the different statistics and information about the college is in a black plain bold font with a clear broader around it, this allows the font to stand out throughout the video.

The students in the video are wearing their own clothing, this shows how the students have become independent in college, and going from school to college is preparing them for higher education. By wearing their own clothing also shows the students expressing their own personalities in their choice of clothing. Throughout the video, they use a range of varied shots, using high to low angles in the video engages the viewer’s attention as the video is not just in a normal forward angle which can bore the attention of the viewer, by having the angles creates engagement in the video and makes the viewer feel intrigued by what else the video will offer to the viewer. Finally throughout the corporate video you see the different subjects/courses the college provides, this is shown in very quick and clean transitions which is made between each of the shots, this gives an idea on what courses, subjects the college provides as well as how broad they are with their subjects.



2.Perspective - Apple corporate video: For this corporate video, Apple has not used people to talk about the company. However they has used the use of text to explain their message in there corporate video. By Apple being different and promoting how different they are in the corporate video, they have chosen to communicate with their audience using text. Throughout the corporate there are small illusions created when showing the words, by using the illusions Apple are trying to show how unique and different they are by being creative in the corporate video. The colour scheme used throughout the video represents the simplification Apple provides, by having a very simple and basic colour scheme allows the wording to stand out. Using black and white in the video are the colours of Apple which is what they are trying to connote in the video which is their branding colours, they are trying to portray to their audience how simple they are as the colours represent them.

Throughout the video, there is a range of different shots and angles used. The video has very steady eye level shots, as the video is text you have to read what it says, by having the steady eye level shots when text appears allows the audience to read the text and have an understanding on what Apple is implying in the video. They also play around with words and the text in an illusion form, this shows the creativity  Apple has. Looking at the background Apple have decided to use for this corporate video, it is a ver simple all white room, by using a white background it allows the focus to fall on the wording as well as the illusions. Using the illusions with the wording, Apple have very innovative ideas which has been shown in the video by using a range of different ideas to create the illusions. Towards the end of the video Apple show their company logo which is the black Apple on a white background, by having the black Apple small and centred in the middle of the white background, from this Apple is trying to convey to their audience the simple and effortless company it is but efficient at the same time.
The music used for the corporate video is a very calming soundtrack which has a steady beat throughout the video. Having a steady and calming beat for this video allows the audience to focus on what the video is trying to convey.

Corporate Video from High Heels & Bananas on Vimeo.

3. What is it?: For this corporate video, the choice of people they have chosen to use are ordinary people in their own working environment. By having working people in this video has an effect on the audience by showing them how anything is possible to everyone. having shots of people in their own working environment is showing their audience anything is possible by seeing how everyone can do it, it can be a motivational video to their audience. Throughout the video, having a range of people working in the jobs of their choice, by their facial expressions you can see how they enjoy what they are doing as a career, by having shots of some people happy, smiling or even working hard creates a very effective video to the audience. The body language shown in the video by the people create a very positive and hardworking environment in the video which is shown to their audience. Throughout the video their is non-diegetic sound playing in the background whilst you have people talking throughout the video, listening to the sound it has a very soft tone which makes it easier to watch the video and listen to what the people in the video are trying to say.
Throughout the video you can see how a range of shots and angles are used, this creates a very interesting look to the video as it shows its creativity. From the video you can see how the creators have used very quick and small shots in-between the actors talking this gives the viewers an understanding on what the people are trying to communicate through the video. Looking at the video you can see how each of the shots are linked with each other this creates a good flow throughout the video.

Looking at the video people were wearing different clothing and uniform according to their job, this creates the feel of the video showing the work ethic of the people in the video and how motivated they are to be in the position they are. By wearing their own work clothing they are expressing the type of job title they have as well as having an understanding on what some people are like through their job and clothing.  The facial expressions of the workers show they are really enthusiastic on with the job they have, this shows the viewers how motivated the people are to work with their choice of jobs.



4. University of Manchester - in our own wordsHere is a corporate video for the university of Manchester, the video provides information on the university and what they have to offer to upcoming students. The choice of people they used for the video are teachers, lectures and students from the university to create a personal feel for the audience when they are watching. Looking at the camera techniques used there are many closeups and medium shots of the building, students etc. you can see the students facial expressions throughout the video which are shown to as positive and happy with the environment and surroundings they are in. Throughout the video you have small shots of the universities surroundings, this captures the environment the university has which can be very persuading to come and study their. Throughout the video their is a colour scheme of purple and yellow which are the colours of the logo for the university this shows the positive energy the university has to offer. 

In the video you can see how they have used a range of camera shots such as pans, tracks, using still shots etc. this gives a more creative feel to the video. Looking at the editing of the video there are some smooth cuts and some jump cuts when showing the building of the university. The song choice used in the background is very upbeat which creates a very positive side of the university. The clothes worn in the video are very expressive as people are in their own choice of clothing it allows students to express there personalities and characteristics through their clothing.