Task 1 - Source of information

With the documents we created for our pre- production stage, we used the information we gathered whist we where filming. An example of this is we kept looking back to our script and storyboard to refresh our memory each time we where filming as well as know what our next step of filming would be. This made the process of filming easier we know what we was doing as well as what other type of filming we had to do.

In addition to this, by creating a call sheet for our pre-production stage, it helped us with all the information we needed to know about filming our advert. The call sheet consists of location, contact information, roles in filming etc. all this information was very useful as we had information in which we can contact other members in the group if they are running late or if there was any changes made to filming.

When we got to the stage of filming our advert, we made a few changes to our advert, which we also had to include in our storyboard. Some of the changes consist of location; as the advert can only be 30 seconds long we did not think through timing when making our storyboard which meant we had to cut a few of the shots out to make it shorter. In addition to this, we also changed a shot in the actual storyboard to a graphic match; this made the advert flow better as well as speed up time for the advert.

When looking back at my advert, I think the idea we are conveying in the advert fits well with what we where asked to do which was create a lynx advert that appeals and is appropriate to a younger audience. The main point of creating an advert is to make the product your selling very clear throughout the advert. I believe my group and I achieved this task as throughout the advert we make the product very clear so the audience know what the advert is about and what it is trying to advertise.

As the advert has to appeal to a younger audience, we decided to include younger characters in our advert; this is so our target audience can feel like they can relate to the advert. In addition to this, to also create the advert for our target audience we included humour rather than the usual sex appeal; this would be more appealing to the audience rather than having a type of format that wont appeal to your main target audience.

Overall, throughout the whole process of making our advert, the most useful document throughout the pre- production stage would be the call sheet; the reason for this is we have access to numbers as well as there address for the members in our group.

Some of the documents we made for the pre – production stage was not as useful, an example of this is a shot list; the reason for this, the group was quite small so we all knew our roles when filming. However one document that needs improving is the storyboard as well as script we created; as the original script and storyboard we made was based on our first idea, we changed our final idea for our advert as we did not have access to a range of things. With this we have to change the storyboard and script to our final idea, this is so the storyboard and script fits with the final edit of our advert. 

Comparison work -

Advert: My edit of the advert.

Edit: The edit for my advert is very clear and simple, in the advert you can see clearly the graphic match from one shot to another as well as the time speeding up between a series of shots, in addition to this the name of the product as well as the product itself was very clear and visible.

Soundtrack: Soundtrack used in my edit is 'you got a friend in me' by Randy Newman. By using this song it makes the advert more humorous as that what we are trying to imply, in addition to this the song fits well with the advert as in the advert we are trying to show the main actress not having a social life towards the beginning of the advert. 

Use of actors: With the use of actors, we where using members from our group to act in the advert, this was because we could not find actors that could work with our schedule of filming. All the actors used in the advert do not have much experience with acting, however they played there characters and rolls really well. 

Persuasive Techniques:  One persuasive technique that I show clearly throughout my advert is humor. As that is the theme type I am trying to show to the audience and the viewers of what this advert is about. 

Target audience:  The target audience my advert appeals to is the age range between 14-19. The reason why I decided to target a younger audience is majority of lynx adverts are targeted to a older male audience, as this is a unisex product, I wanted to use a younger female actress in the advert. 

Effectiveness: In my opinion I believe the whole advert was very effective, the reason for this is it has a completely different story line compare to previous lynx adverts, this is one of the things that make the advert very different and unique, as well as being targeted to a younger audience and having a female actress as the main character has a huge effect on the advert. 

Advert: Lynx Excite 'even angels fall'

Edit: The main edit of this advert is showing how angels fall from the sky when the lynx deodorant is sprayed. Scenes where cut and placed together to show the different locations of where the angels are falling, all the shots and scenes run smoothly together. Looking at this advert compared to the edit on my advert, the flow between the shots fit well and there are no jump cuts where as in my advert there are a few jump cuts and the lighting is off key. These are some of the techniques I have to take on board when I am filming and editing next time.

Soundtrack: The soundtrack that was used throughout the advert varied depending on the scene for example at the beginning of the advert when the angels are falling you can hear noises of items breaking, the angel hitting the ground and people gasping, where as towards the middle of the advert there is some instrumental music going on such as a violin, with this there is gospel music, this creates a very holy theme to the advert with the angels and the music, but at the end of the advert when the main character comes in scene, the gospel music stops.

Use of actors: The actors in the advert are more professional and skilled that the actors that where in my advert. In the advert the angels are all different ethnicity, this shows that anyone can be attracted to the smell.

Persuasive techniques: The persuasive technique used in this avert is plain folk rather than having a famous face. The advert is trying to show and convey how a man would feel after using this deodorant.
Target audience: The target audience for this advert is the age range between 18-35, the reason for this is the actor used in the advert looks young, this implies the ideal user of the deodorant, with this as the advert has a lot of sex appeal in it, the viewers of the advert would have to be an older age range.
Effectiveness: What makes this advert very effective is the surrealism used in the advert. As it shows angels falling in the advert, men can take this and change it into a positive thing by having women fall for them.The effectiveness with my advert is how it is appealed to a younger audience and how it relates well with the idea I am trying to convey in the advert, for example in my advert when the actress sprays the deodorant her social group expands, this is similar to this advert because it shows how the angels fall from the sky and is attracted to the smell which immediately gets him a girl.

Advert: 
Edit: