The song I will be using to create a music video is by Sam Smith, He is a well known artist for his different genres such as pop, r&b and soul. His music career is very fresh as he began around 2012. Sam Smith has also done a range of collaborations with other signed artists such as Disclosure and Naughty Boy. When Sam Smith is creating the music videos for his songs he makes sure that each of the songs fit well with the video. With most of Sam smiths music videos, he keeps them very simple and effortless, this makes the songs more effective and has more focus on the song rather than the video.
Majority of his own songs, Sam smith would have himself in the video even if it would be him sining, he would be in some shots within the video, He tends to use real life actions in his video which relates to the song.
His style is a very classy, in most of his videos he usually dresses in smart clothes and suites, by wearing smart clothing in his videos it makes them effective as it represents effort and class which he is representing in his songs.
This is an example from Sam Smith when he uses real life situations in his music video. in order to get the right feel for the video he plans how effective he wants his video to be. By having a song and a video which people who can relate to it can have more of an audience. With his music he also aims it at a range of audience which is good as he keeps his audience really broad for both sexes and ages. The creative concept of this video is a married couple living a happy married life till the husband goes out and has an affair which his wife is aware but acts normal with the whole issue.
Here is another song by Sam Smith which also links with the song ' Money on my mind' he is in Las vegas.
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