Task 1- Forms of television advertising

This advert of the 'Halifax- home finder app' is a realist narrative advert, the reason for this is within the advert, these are the things that could happen in real life as well as be apart of peoples day to day life. It is about a couple finding a house for there future, many people could relate to this. Within the advert there are a range of shots used such as medium close ups as well as close ups, the reason why these shots where used for this particular advert is so you see there body language as well as expressions when they are looking at the houses. In addition to this they also use some edits of slow motion when the man hits his head on the door, this shows how they feel about the house which  is them not liking the house. Lastly the lighting used in the advert is very low this gives a very depressed feeing at the beginning of the advert, but towards the end when they use the app which they are advertising, everything seems to feel more warm and shows how they are happy with what they have found, this is very clear to the audience. 



This is a anti-realist advert, the reasons for it being an anti-realistic is because the adults look in the mirror which then they see there reflection but as babies. This is a fantasized advert as that can never happen in real life. The advert is advertising Evian water, and how it makes you feel young. The shots that have been used throughout the advert is an establishing shot at the beginning to show where the location is of the advert which is in the city, close ups to see the characters facial expressions when they look in the mirror as well as long shots to show the actions of the characters. All these types of shots are used for different reasons. By using fantasy, it can engage the audience as it is something that hasn't been seen before which the audience can find enjoyable as well as fun to watch. The advert can also encourage there viewers to buy the product as they are showing the audience how you can feel young again just by drinking there water. 



Here is a Animation advert, this advert is about raising awareness for 'THINK road safety'. This advert is targeted at a younger age group, as it is teaching them about road safety at a younger age. This is beneficial for the younger audience as they will kind the advert interesting and catchy which would make them remember the advert. They created the advert in the way that the younger audience would enjoy it, by doing this they include a park which kids would be very interested by as well as the animals. In addition to this they make it clear on the parent and the child in the advert which would also show the younger audience on how they should act when in this situation.



This is a documentary reconstruction type advert, this advert is also a raising awareness advert for speeding. The advert is aimed at a older target audience as they can drive. The advantages of this advert is it raises awareness on speeding and how you should make sure you dont speed over the road limit that is given, this advert is important and effective as it shows how a pedestrian could get killed. This can have an effect on some people. In addition to this the creators of the advert included a rewind and slow motion edit when the pedestrian gets hit, the rewind shows how the woman got hit and how it had such an impact on her, by having this as slow motion, you can see effective it was.



Here is a interview based TV advert. This advert is advertising the 'No7 anti-ageing skincare'. In the interview they are talking about the benefits of the skincare products and how good they are. The advantages for this TV advert is the viewers might be attracted to the ratings the actors are giving the cream. With interview adverts, they all talk about the product to encourage the viewers to buy the product. The shots used in the advert are medium long shots to show the body language of the women in the advert, this makes look



This is a stand alone TV advert, this advert is about the accident injury solicitors which shows the viewers how they can call the helpline if they go through any injuries. Most adverts like this are usually one off adverts which consist of one advert that wont be shown on TV again. The advantages of having a stand alone advert is it makes it more unique. in addition to this they don't have series adverts which means you wont see the same accident injury advert. The shots that have been used in the advert are medium shots to show the body language on the characters as well as close ups to show there facial expressions, this is showing the viewers how it can effect you.



Here is a series of adverts. BT adverts are usually a series of different adverts which all link together with the same characters, same location etc. The advert is advertising BT internet and broadband. Having adverts as a series makes you feel more comfortable with the advert as well as encourage the viewers to purchase the product they are selling as they are now very familiar with it. In addition to this, it is also a realist advert as there are real situations involved within the advert such as students living all together might want to consider in the broadband as they would need a cheaper broadband network as they still might be studying etc.